in-taxi screen ads (RTA TAXI)
in-taxi screen ads (RTA TAXI)
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Why In-Taxi screen Advetising works
CASE STUDY: Rivoli (Premium Eyewear)
Challenge
Rivoli Vision's key communication objective is to drive footfall into their stores, especially when the potential audience is around. It's a big challenge to reach and influence them at that critical moment when the intent is high, and they are nearby.
Binary solution
We know when a commuter is around a Rivoli Vision store through the connected Smart screens inside Dubai RTA Taxis. This location data allows us to engage with them for an interactive response at the right time and place.
We created a 3 km radius geofenced around Rivoli Visions stores in malls. Both the Rivoli creatives had the click or scan options that took commuters to the Rivoli Vision landing page and to book an appointment for CET.
Campaign details
● Rivoli Vision - two 30 sec ads
a. Essentials for healthy vision ad
b. Get a CET ad
● Frequency: 2
● Duration: 1 month
Results
● Total 445k spots aired- Essentials: 226k spots, CET:220k spots
● Clicks or scans- Essential ad 8.2k+, CET:7.9k+ @ avg 3.6% CTR for both ads
Learning & Recommendations
● 3.6% CTR is exceptionally successful campaign. The industry standard is less than 1%
● The campaign landing page design should have an option for quick response. The commuters currently, have to choose first the city, then the store, followed by the date and time for the eye test on the landing page, after which scroll down to reach the registration page that again asks for four more questions.
Rivoli Vision completed video spots
445,544
Total Clicks
16,223
CTR%
3.64%
Contact our Sales team for the comprehensive report.
FAQ
Are in-taxi screens effective for passenger engagement?
Yes, captive audiences in taxis have full attention, making in-taxi screens highly effective for brand messaging.
What types of content work best on in-taxi screens?
Short videos, promotions, interactive QR codes, and localized campaigns perform well.
Can campaigns target specific taxi fleets or routes?
Yes, ads can be targeted to airport pickups, business districts, or tourist hotspots.
Do agencies provide analytics for in-taxi screen campaigns?
Yes, impressions, engagement, and interaction rates are measured for precise ROI.
Are in-taxi screens suitable for all industries?
Yes, especially retail, F&B, lifestyle brands, travel, and real estate campaigns.
Can in-taxi screens be used for promotions or launches?
Absolutely. Limited-time offers, seasonal promotions, and product launches are highly effective.
How does this complement other OOH campaigns?
In-taxi screens reinforce street-level and transit media campaigns, enhancing brand recall.
Do passengers respond to in-taxi ads?
Yes, interactive content, QR codes, and short promos increase engagement and leads.
What makes an in-taxi screen campaign successful?
Captivating visuals, precise targeting, and clear calls-to-action are key.
Why invest in in-taxi screens in the UAE?
It reaches a mobile, engaged audience in high-traffic urban areas with measurable impact.
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