RTA in-taxi screen ads

CASE STUDY: Rivoli (Premium Eyewear)

Challenge

Rivoli Vision's key communication objective is to drive footfall into their stores, especially when the potential audience is around. It's a big challenge to reach and influence them at that critical moment when the intent is high, and they are nearby.

Binary solution

We know when a commuter is around a Rivoli Vision store through the connected Smart screens inside Dubai RTA Taxis. This location data allows us to engage with them for an interactive response at the right time and place.

We created a 3 km radius geofenced around Rivoli Visions stores in malls. Both the Rivoli creatives had the click or scan options that took commuters to the Rivoli Vision landing page and to book an appointment for CET.

Campaign details

●                     Rivoli Vision - two 30 sec ads

a.           Essentials for healthy vision ad

b.          Get a CET ad

●                     Frequency: 2

●                     Duration: 1 month

Results

●                     Total 445k spots aired- Essentials: 226k spots, CET:220k spots

●                     Clicks or scans- Essential ad 8.2k+, CET:7.9k+ @ avg 3.6% CTR for both ads

Learning & Recommendations

●                     3.6% CTR is exceptionally successful campaign. The industry standard is less than 1%

●                     The campaign landing page design should have an option for quick response. The commuters currently, have to choose first the city, then the store, followed by the date and time for the eye test on the landing page, after which scroll down to reach the registration page that again asks for four more questions.

Rivoli Vision completed video spots

445,544

Total Clicks

16,223

CTR%

3.64%

Contact our Sales team for the comprehensive report.

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