Digital & OOH Ads Agency UAE - Bus Shelter Ads - Digital Shelters

Digital & OOH Ads Agency UAE

digital bus shelters ads (advertising on RTA digital bus shelters)

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Service Overview

Bus Shelter & Digital Bus Shelter Advertising
Bus shelters are high-visibility street-level ad spaces positioned in key commuter zones, delivering daily exposure to pedestrians, drivers, cyclists, and bus riders alike. With extended dwell times, proximity to retail and transit points, and constant foot traffic, bus shelter advertising offers powerful local targeting with urban scale.

At Vision 2020 Group, we offer both static and digital bus shelter ad campaigns — from high-frequency exposure in business districts to hyperlocal takeovers in residential and retail zones. Whether you’re building awareness or driving in-store visits, our shelter placements give your brand a permanent presence on the street, where decisions happen and impressions stick.

How We Make It Work

Location Strategy

We help you choose the right shelter locations based on:

Target audience and neighborhood demographics
Traffic and footfall patterns (near shopping areas, universities, business parks, hospitals, stadiums)
Campaign goals: broad citywide awareness vs. zip-code level targeting
Proximity to your physical business (if applicable)

Campaigns can focus on:

Commuter corridors (key routes during rush hour)
Lifestyle zones (retail hubs, nightlife, residential pockets)
Event-driven takeovers (conventions, concerts, sports games)

Creative Formats We Offer

Standard Static Posters: High-res prints in 4-sheet or 6-sheet formats
Backlit Shelters: Vivid nighttime visibility
Digital Bus Shelters: Short-form video ads or dynamic creatives with rotating panels
Interactive Screens: Touch-enabled panels or motion-triggered creatives (select cities)

Creative Design Strategy

For static shelter ads, we focus on:

Bold visuals and high-contrast design for visibility across the street
Short, compelling headlines with strong calls-to-action
Geo-relevant messaging (“Now Open Nearby” or “Coming to [Neighborhood]”)

For digital shelters:

Animated clips or multi-frame storytelling (15- to 30-second loops)
Time- or weather-triggered creatives (e.g., lunch specials during midday, umbrella ads during rain)
QR codes or NFC tap-to-engage options for mobile conversion

Execution & Compliance

We manage:

Media planning, permits, and approvals with city or transit authorities
Printing or digital creative formatting
Installation and scheduling (static or dayparted digital slots)
Creative rotation (weekly or biweekly for longer campaigns)

Monitoring & Reporting

You’ll receive:

Pre- and post-installation photo documentation
Digital proof-of-play logs (timestamped ad display)
Estimated impressions per shelter/location
Optional performance tracking: QR scans, tap engagements, store footfall attribution (via mobile geofencing)

Recent Results

We recently launched a multi-neighborhood shelter campaign for a national QSR (Quick Service Restaurant) chain opening new urban locations.
Objective:
Drive awareness and foot traffic to five new restaurant locations in high-density neighborhoods.

Strategy Collaboration:
Shelter placements targeted high-footfall zones near colleges, train stations, and weekend nightlife areas. Digital creatives updated weekly to promote different menu items and timed discounts.

Execution Details:

60 static shelters, 25 digital screens, 3-week creative rotation
3 neighborhoods with high weekend pedestrian traffic
CTA: “Late night cravings? We’re 2 blocks away.”

Results:

8.7 million estimated impressions
QR code scans: 18,300+
Mobile footfall lift: 13.2% increase within 0.5-mile radius of targeted shelters
2.8x higher in-store promo redemption in areas with digital screens vs static-only areas

Bus Shelter Advertising puts your brand where life happens — on the streets, at eye-level, where decisions are made and habits form.
At Vision 2020 Group, we help you connect with your city block by block, frame by frame, from the morning commute to late-night takeout runs.
Want to own the street corner? Let’s put your brand in the spotlight.